Rather than a dry cut and paste of API descriptions, lifted directly from the online help, this book details the techniques and skills required in creation of bada apps, from hands on experience, in assisting Samsung's partners with technical support and creating bada versions of existing phone apps that work with web services. It tells you how and why (or sometimes how or why not) to do things, not just providing dry parameter lists and API method names. Beginning with the developer and app store registration process and the basics of drawing pixels of a snake game to the screen, the book then incrementally introduces forms, sensors, network programming, social apps, debugging techniques, finish-off and optimizing an app, then advanced topics such as an introduction to OpenGL ES, ARM assembler and NEON. By the end of the book, you will have a solid foundation of bada app development concepts and techniques as well as working sample apps to extend and innovate upon. You will have the knowledge necessary to create apps that you can complete without an army of fellow apps developers at your back.